Pay attention to errors like “Submitted URL not found (404)”, “Duplicate without user-selected canonical”, or “Alternate page with proper canonical tag”. These clues tell you if Google is encountering duplicate content and choosing another URL as canonical, or if pages you intended to have indexed aren’t being indexed. After you hit “Compare,” the tool will compare the sets of keywords the analyzed domains are ranking for. In the next two steps, we’ll take a look at how to get the most out of your competitors’ keywords and backlink data. For this step, I recommend using a dedicated SEO crawling tool. Semrush’s Site Audit tool is my personal favorite, as it checks for over 140 technical issues—making it one of the most comprehensive solutions in the industry.
SEO Performance Audit: Key Insights and Metrics
In other words, an on-page SEO audit focuses on optimizing elements within your website that impact your site’s SERP rankings. Both metadata and structured data have become increasingly complex in SEO. Here we include 8 quick checks to ensure maximum visibility in all types of search results. One cool thing about this audit checklist is that you can perform it almost entirely 100% for free, or using free versions of SEO tools. This is important for SEO starting out on a budget, or small business owners who want to learn to audit a small site on their own. While GSC provides insights into your site’s performance on Google, it lacks certain functionalities.
Using numerous SEO audit tools, we’ll gather your competitors data and analyze how your site compares; where you’re winning and where you can improve upon. We’ll also share key metrics to their link portfolio and organic search terms they’re outranking you for. If we find they’re running paid search campaigns we’ll also share the keywords, ad copy, landing pages and estimated spend they’re putting into SEM (paid search marketing). Investing in the best SEO audit tool can provide you with comprehensive insights into your website’s performance, identify areas of improvement, and offer actionable recommendations. A good tool can help you understand your site’s current SEO status, track keyword rankings, and uncover technical issues that might be hindering your site’s performance.
- A few features examined include the optimization of your site’s images and title tags, as well as the keywords targeted on each webpage.
- If you have a small website (under ten pages), then I wouldn’t worry too much about either of these files.
- Responsive design, touch-friendly buttons, and properly scaled images all contribute to a better mobile experience, improving your rankings and user satisfaction.
- The second way is to compare your Google organic traffic for the dates Google released an algorithmic change.
These issues can lower your website’s rank, reduce visitors, and stop growth. It’s like spending time BHS Links and money on great content, only to have small website mistakes ruin it. We provide a set of SEO tools to help you understand your website from a search engine’s perspective.
On-page analysis
But there were a ton of issues in the “should fix”, “nice to fix”, and “let’s ignore this… look a squirrel” buckets. So, before diving into any individual factors, let’s run a website crawl with Seobility.. While you’re there, take note of your WordPress version (under WordPress) and database version (under Database) as we’ll be using them in a moment.
Maintaining a successful website is a constant process, and website audits aren’t a one-time task. To maintain your site performance and match the latest user needs and SEO trends, make site audits a part of your regular workflow. However, they appear as different iterations of the same website to a search engine’s algorithm.
