To check on and that elements of stereotypes was encrypted into the visual sign we picked personal groups one differed for the each other dimensions when you look at the opposite guidelines (i.elizabeth., depict ambivalent stereotypes) that are not confounded that have another visually encrypted ability (instance different sexes, ethnicities). Specialities was in fact chosen since the communities which had faster clear connectivity which have obvious keeps such as for example ethnicity, gender or ages but for which prior research has shown you to definitely mutual graphic stereotypes exists (Slopes ainsi que al., 2008; Oldmeadow mais aussi al., 2013). We pretested a few field teams as ambivalent stereotyped groups (one to saturated in love but reduced in proficiency, others vice versa). Separate people had been next coached to help make good visualization from a beneficial typical deal with to have a member of the fresh particular career group in order to score a quote away from what folks encode into the visual classification stereotypes. To test whether one another label proportions was included we used a couple of methods, first, separate raters was in fact questioned to guage the newest resulting face for the one another dimensions, as long as one logical impression are only able to be because of a beneficial winning decryption of before encrypted advice.
Pretest: Looking Ambivalent Stereotypes
To review the newest visual encoding of each other label proportions i chose the website name away from stereotypes about the procedures. Fourteen elite group groups that were thought to map with the two ambivalent quadrants of SCM (highest love, reasonable proficiency; reduced enthusiasm, large competence) was basically chose and you can complemented which have one category that was thought so you can end up being high on each other dimensions (physician) and something group which was believed to-be low on the both proportions (meter maid) to own an extra authenticity see. Just like the our very own members was basically Italian language and you will disciplines (like most most other nouns) is actually gendered regarding the German language we put independent directories to possess female and male agents of your own respective procedures. These top-notch organizations was up coming ranked toward one another stereotype size.
Tips
In an online study, 96 participants (57 women, 34 men, five without response; Mage = , SD = ) rated all professional groups on warmth (benevolence, trustworthiness, heartiness; Cronbach’s ? ranged from 0.69 to 0.85, average ? = 0.76) and competence (capability, efficiency, competitiveness; Cronbach’s ? ranged from 0.57 to 0.89, average ? = 0.82) on a scale from 1 to 10. The extent to which all raters agreed on these 
stereotypes was calculated with intra-class coefficients. Rater agreement was high for warmth ratings of male and female professionals, both ICCs = 0.99, as well as for the competence ratings of male, ICC = 0.98, and female professions, ICC = 0.96.
The mean values for each profession were then standardized by subtracting the grand mean across all 32 professions and divided by the standard deviation across all ratings. Figure 1 displays these z-standardized rating for all 32 groups. Based on an inspection of these results, male nursery teacher and male manger were chosen as the best exemplars of ambivalent stereotypes. Nursery teachers, M = 7.79, SD = 1.54, were clearly rated as warmer than managers, M = 3.63, SD = 1.65, t(95) = , p 2 p = 0.91, not further qualified by condition, F 1 . Participants in the manager condition (first block: manager and competence) were faster to map manager and competence on one response key, M = 859 ms, SD = 212 ms, than nursery teacher and competence, M = 1120 ms, SD = 349 ms, resulting in an average IAT score of d = 0.51, SD = 0.46 [internal consistency ? = 0.48; for scoring algorithm see Greenwald et al. (2003)]. Participants in the nursery teacher condition (first block: nursery teacher and competence) were also faster in the blocks with manager and competence as the focal categories, M = 784 ms, SD = 147 ms, compared to the blocks with nursery teacher and competence as the focal categories, M = 1151 ms, SD = 273 ms, resulting an IAT score of d = 0.77, SD = 0.31 (? = 0.60).
